A. COMMUNICATIONS TECHNOLOGY FUNDAMENTALS

OVERALL EXPECTATIONS By the end of this course, students will

By the end of this course, students will:

A1. demonstrate an understanding of the core concepts, techniques, and skills required to produce a range of communications media products or services;

A2. demonstrate an understanding of technical terminology, basic scientific concepts, and mathematical concepts used in communications technology and apply them to the creation of media products;

A3. demonstrate an understanding of and apply the interpersonal and communication skills necessary to work effectively in a team setting.

A1. Core Concepts,Techniques, and Skills

A1.1 describe the elements of the universal communications model (e.g., message, sender, mode of transmission, receiver);

A1.2 demonstrate an understanding of design elements (e.g., line, form, colour, texture, space) and principles (e.g., balance, rhythm, proportion, contrast, flow);

A1.3 demonstrate an understanding of production processes and workflows (e.g., subject/location selection, lighting set-up, shooting, digital imaging, and digital editing in audio/video and photography; layout, pre-press, presswork, and binding in publishing; site design, page layout, content development, and testing in web design);

A1.4 identify different types of communications technology devices and their components (e.g., cameras and accessories, lighting equipment, audio and video recorders, audio mixers, scanners, printing equipment), and explain how they are used to produce communications products and services;

A1.5 identify different types of communications software used to create communications technology products and services (e.g., software for photo, audio, and video editing, animation, page layout, web page creation, and computer graphics) and describe how they are used.

A2. Technical Terminology and Scientific and Mathematical Concepts

A2.1 demonstrate an understanding of communications technology terms, and use them correctly in oral and written communication (e.g., composition, contrast, scene, typography, layout, storyboard, clip, fade, dissolve, levels, layers, SFX, filters, timeline, site map, navigation);

A2.2 demonstrate an understanding of basic scientific concepts that relate to processes and technologies used in communications technology (e.g., optical principles related to use of cameras and lighting, electronic concepts related to sound recording, principles of digitization and their application to digital imaging and recording); A2.3 apply mathematical concepts and formulas as required to complete communications technology tasks (e.g., calculation of lighting ratios and exposures in photography and videography, timing of sequences in audio and video editing, calculation of paper and ink requirements in printing, determination of image resolution requirements for printing versus Internet use, calculation of file size).

A3. Teamwork

By the end of this course, students will:

A3.1 explain the value of sharing ideas, information, resources, and expertise when working in a team setting; A3.2 describe and use techniques that encourage participation by all members of a team (e.g., brainstorming, group discussion, celebration of others’ thoughts or contributions, acceptance of cultural differences);

A3.3 describe and use concepts and techniques that facilitate effective collaboration in a team environment (e.g., cooperative discussion, conflict resolution techniques, motivation techniques, respect for the ideas of others).